Airlines invest to get every detail right.The brief is thorough, the concept is considered, the menu is approved.And still, the experience that is delivered falls short of what was imagined.The gap between intention and experience is where Hôte Advisory works, a specialist consultancy in passenger dining for aviation and rail.We work across strategy, brand, F&B, and operations, in Europe, Asia, the Middle East, and the Americas.

Strategic Consultancy IFS evaluation, root-cause analysis, NPS diagnosis and improvement.F&B Proposition Development Fully developed onboard concepts across all cabin classes.Hospitality Concept Ideation Co-creation workshops bringing all departments to the table.Brand Development Onboard service brand, identity, and standards systems

We start with what the data, crew reports, and passenger scores are actually saying, not just what the client thinks the problem is.Mystery flights, VOC analysis, and benchmarking across hospitality (not just aviation) provide insights that internal audit alone can't.We help organisations have the internal conversations they struggle to have about what the brand means when expressed through a meal, not a logo.

Our working style is collaborative and direct.We work alongside your team, not above them.The result is a product your crew believe in, your passengers notice, and your CSAT/NPS reflects.

New cabin dining concepts launched, along with Michelin-starred and local institution partnerships led for all classes. Plus successful reactivation of catering stations and lounges post COVID. Result: improved Skytrax ranking and CSAT/NPS

A single-aisle operator, back-catering all flights from one base.
We redesigned Economy, introduced a Food Philosophy Manual, and ran time-and-motion studies, ending with a hot meal for every passenger in Europe and additional seat revenue.

Full onboard redesign, mystery flights, VOC analysis, and root-cause work that reallocated the existing catering budget toward the moments that actually drove NPS. This served as the base for development of new equipment, and a catering structure.

Founded by

Vassilios Georgakopoulos

I have spent most of my adult life in motion, Greece, the UK, Brunei, Kazakhstan, Hong Kong, and long-engagement projects across Europe, the Americas, and the Middle East.Long enough in each place to understand how people eat, how they gather, and what hospitality means there.I believe the best inflight experience is one that understands its passenger not through demographics or cabin class, but as a person carrying a specific cultural memory of what good food and good service feel like.Getting that right requires more than operational expertise. It requires genuine interest in the world.Academically, I hold degrees across hotel management, leadership, and Anthropology of Food at SOAS, that last one shapes everything.I have also completed the FT Non-Executive Director Diploma, because the best consultants understand the boardroom, not just the galley.I founded Hôte Advisory because the best work in this industry happens when strategic thinking and operational understanding sit in the same room, and ideally, in the same person.Based in the UK. Working globally. Fluent in Greek, French, and English.

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